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Account Manager

Seattle, Washington | Direct Hire

Job ID: 54438 Position: Public Relations Branch: San Francisco

The Account Manager provides ownership of all assigned client accounts (5-6 on average) strategically leading accounts opposite metrics. The AM provides oversight and leadership for the account lead (AS/SAE) and recommends appropriate push back with the client when necessary. The AM proactively develops and maintains client relationships, drives PR strategy, stays abreast of assigned client industries to provide the most relevant PR counsel and deliverables.  As the liaison between assigned clients and the internal account team members, the AM effectively manages workflow and communication, and adjusts strategy and resources to ensure profitability. AM’ s demonstrate leadership, management and mentorship skills by developing more junior-level  staff and proactively supporting corporate initiatives, including new business activities.

  • Act as strategic point of contact with each assigned client, supporting the account lead (AS/SAE) in communication with client to build and maintain strong working relationships, earn client confidence, and effectively manage a wide range of client situations, including budget
  • Set client expectations, drive PR strategy, and translate it into a roadmap for execution across all types of PR programs for each assigned account
  • Oversee the account lead’ s management of roles and responsibilities and flow of work to account team members
  • Finalize quarterly recaps
  • Proven mastery overseeing key initiatives and programs: funding, product launches, analyst relations, awards and speaking
  • Develop client strategy (including crisis), revisions to scope of work and proactively make recommendation around increasing budget or adjusting priorities to maintain profitability against metrics
  • Maintain a thorough understanding of client industries and translate that to trusted PR counsel across varying levels of client contacts
  • Identify and pursue opportunities to upsell clients on incremental value-add services
  • Contribute to  new business development; confidently lead new business pitches with potential clients
  • Oversee and approve of all client deliverables including press releases, bylines, case studies, blogs and messaging documents, with little to no edits requested from client
  • Support media relations, including outreach to consistently secure tier one coverage across relevant press
  • Media-train new spokespeople as necessary
  • Host media/analyst briefings, as needed
  • Mentor junior staff for successful professional growth and development in all facets of PR, from strategy, to press, to positioning feedback to a client
  • Participate in the recruiting process, including interviewing new hire candidates
  • Conduct employee reviews and mid-year check-in on measurement; provide continual feedback to team members on areas of improvement
  • Share expertise and best practices as an agency leader with more junior staff
  • Keep LT team informed of client issues, progress and upsell opportunities

  • 5 years minimum, progressive public relations experience; agency and technology sector preferred
  • Communications strategy development and execution
  • Strong media relations
  • Business development experience preferred
  • Demonstrated understanding of and experience with digital and social media
  • College degree in public relations, communications or related field preferred

  • Highly effective verbal communication with various audiences (multiple levels at multiple clients as well as internally; customized pitching based on audience)
  • Strong writing and editing skills across various content types (press releases, white papers, bylines, case studies)
  • Strong strategic mindset, experience guiding clients and internal staff
  • Ability to set expectations and successfully influence others
  • Develop and maintain relationships with reporters, clients, and internal staff
  • Business development experience, strong personal network preferred
  • Established leader comfortable fostering growth and development of junior staff; provide mentoring and management

Wollborg Michelson is an Equal Opportunity Employer



Norman Biado
Direct Hire Recruiter

Equal parts confident impresario, steely competitor, and completely awkward nerd, Norman is a character unto himself. His laid back and easy-going demeanor belie a passionate and determined individual. A self-proclaimed Han Solo-type, Norman brings his unique and compelling personality to any situation, all for the betterment of his team and the people around him. A straight shooter through and through, his undaunted approach to life has led to success in all of the ventures he has undertaken. He is ecstatic to represent an amazing firm like Wollborg Michelson, and looks forward to continued success with both amazing clients and all-star candidates.

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