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Senior Account Executive

Seattle, Washington | Direct Hire

Job ID: 54440 Position: Public Relations Branch: San Francisco

The Senior Account Executive (SAE) provides ownership of at least three client accounts, including acting as the primary daily contact, leading accounts opposite metrics, and appropriately pushing back with the client when necessary. Initial work drafts (i.e. releases, articles, case studies, and quarterly plans/recaps) are close to client-ready, requiring little, if any editing. The SAE also works closely with AEs, AAEs, and interns, providing guidance and leadership, in addition to providing strategic and direct feedback to drafts of their content as well as overall account performance. 

ESSENTIAL DUTIES AND RESPONSIBILITIES 
  • Diligently track time in Function Fox for all accounts; Strive to meet all personal and account utilization goals
  • Demonstrate ownership over all assigned accounts, including leading client meetings
  • Act as daily contact for assigned clients; Ensure timely and consistent communication to demonstrate account activity is moving forward while showcasing agency value
  • Advise clients appropriately on strategy, including pushing back on initiatives that do not align with overarching PR goals or net results
  • Keep leadership team informed of client issues, progress and upsell opportunities
  • Lead accounts toward meeting/exceeding metrics quarter after quarter
  • Finalize press releases that require minimal edits from the client
  • Finalize thought leadership content (i.e. client bylines, case studies, blogs)
  • Draft summary/recap for coverage tracking report  and quarterly plans/recaps
  • Put together launch plans with timelines, talking points, targets, deliverables, etc.
  • Ability to completely own media relations briefings from start to finish, including securing, scheduling, and hosting media/analyst briefings
  • Develop successful proactive and reactive pitch angles from start to finish; Provide feedback and counsel to AE/AAE on proactive pitch angles and opportunities
  • Secure tier 1 coverage, including business press
  • Support preparation and execution of media training with client, including CEO
  • Assist new team members in understanding structure of PR documents and processes
  • Manage and mentor AEs, AAEs, and interns supporting assigned accounts; provide input to the AM as appropriate for employee evaluations


QUALIFICATIONS

Education/Experience:
  • 3 years’ progressive public relations experience; agency experience and technology sector preferred
  • Media relations experience required
  • Demonstrated understanding of and experience with digital and social media
  • College degree in public relations or communications preferred

Skills:
  • Strong verbal and written communication skills with a developing awareness of different audience needs; learning to customize appropriately
  • Highly organized and detail-oriented
  • Able to ask appropriate questions and uses good judgment to make effective progress opposite tasks and deliverables
  • Able to develop and maintain positive relationships with internal staff, external account contacts, and developing the same with reporters
  • Experience counseling clients and developing PR/communications strategy
  • Provide effective coaching and support to AEs, AAEs, and interns to further their development

Wollborg Michelson is an Equal Opportunity Employer

Norman Biado
Direct Hire Recruiter

Equal parts confident impresario, steely competitor, and completely awkward nerd, Norman is a character unto himself. His laid back and easy-going demeanor belie a passionate and determined individual. A self-proclaimed Han Solo-type, Norman brings his unique and compelling personality to any situation, all for the betterment of his team and the people around him. A straight shooter through and through, his undaunted approach to life has led to success in all of the ventures he has undertaken. He is ecstatic to represent an amazing firm like Wollborg Michelson, and looks forward to continued success with both amazing clients and all-star candidates.

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