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E-Commerce Marketing Program Manager

Pleasanton, CA 94588 | Contract To Hire

Job ID: 56949 Position: Marketing Branch: San Ramon

Wollborg Michelson is conducting a search for a Contract-to-Hire E-commerce Marketing Program Manager. The ideal candidate will have advanced SQL, 6 years of professional experience, with at least 2 years managing corporate email strategies.

Job Duties:

• In conjunction with business partners, execute E-commerce email marketing programs, including offer testing, production scheduling, segmentation, testing and analysis.

• Maintain data queries for lifecycle emails, and create ad hoc audience segments for special deployments and tests.  Partner with internal Email, Targeting & Personalization, and Technology teams to achieve optimal data segmentation and list development.  

• Track email performance, summarize key trends and insights, and recommend actions to enhance performance and sales opportunities.

• Build testing plans and continually optimize segmentation and offers strategy.

• Collaborate with internal email team partners for coordinated messaging contact plans.

• Ensure overall consistency in brand messaging and identity across Ecommerce email marketing campaigns.

• Drive continual process improvement and innovation.  

Job Requirements:

• Minimum 6 years of professional experience, with at least 2 years managing corporate email strategy and executing email campaigns.

• Strong knowledge of database platforms and technical interfaces.  Advanced SQL experience required.

• Deep knowledge of and experience in all aspects of email marketing, including targeting, delivery implementation, best practices and metrics.

• Extensive knowledge of email service provider platforms and tools.

• Proficiency with Microsoft Excel, Word, and PowerPoint.

• Excellent project management skills and the ability to handle multiple priorities.

Harpreet Bal
Senior Program Manager

Harpreet knows that the key to success is building strong relationships, which takes patience, support, and understanding. Harpreet came to Wollborg Michelson with that experience in hand, and currently manages two of WM’s longest standing accounts. She thrives on making great connections with candidates and matching them with their Dream Jobs, like two perfect pieces to a puzzle. In her free time, Harpreet enjoys teaching traditional North Indian dances to children and adults, baking, spending time with her family and friends, and (any chance she gets) visiting Disneyland!

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