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Manager, Marketing (Salesforce Marketing Cloud)

St. Louis, MO

Employment Type: Direct Hire Position: Marketing Job Number: 56977 Branch: Rancho Cordova

Wollborg Michelson Recruiting is assisting a Global Fortune 500 health insurance client in Clayton, Missouri with their direct hire search for a  Manager, Marketing (Salesforce Marketing Cloud).

Find Your Dream Job

Finding a Dream Job can feel a lot like searching for a needle in a haystack. We start by viewing each candidate as an individual, identifying their distinct strengths and guiding them to the right opportunities. We' re also big believers in mentoring our candidates and creating long-term relationships. Helping you find your Dream Job is really just the start. We want to help you build a Dream Career!

Description

Position Purpose:   Define, direct and lead  marketing automation platform functions (using Salesforce Marketing Cloud) for member, provider and prospect marketing and engagement, in accordance with the mission, philosophy, and objectives of the company.  The marketing manager position in Corporate Marketing will serve as a key point of contact and support for the health plans, corporate departments and product teams for the Salesforce Marketing Cloud.  The platform will be a key communication platform to engage with members, providers and prospects to achieve retention and growth objectives.
  • Serve as subject matter expert to help all departments deploy a wide array of member, provider and prospect campaign and engagement initiatives using the Marketing Cloud
  • Develop, lead and implement health plan or strategic and tactical marketing and engagement efforts
  • Configure deploy, maintain, optimize and enhance the platform, working closely with IT to achieve these results
  • Analyze reports and records on department activities for effective decision making. Produce accurate and timely reports needed for contractual or business needs
  • Identify department and project needs and develop process and systems to meet needs
  • Build and maintain internal and external business relationships
Qualifications: Education/Experience: Requires a Bachelor' s degree or equivalent in Marketing, Public Relations, Communications or related area. 5+ years of experience in marketing or branding, including experience using Salesforce Marketing Cloud (or Exact Target), and/or similar marketing automation platform experience (Marketo, Adobe Campaign, Hubspot, etc).  Experience in  a government sponsored healthcare environment a plus. Employee Status: Regular - Direct Hire Job Level:
Manager
More information about the job: Is Relocation Available? No Is there a bonus structure? 10% Are you open to sponsorship? No This position is: New Position Is there a possibility to work remote? No Is there equity? No Are there flexible work hours? No Does this position have direct reports? Yes What are the 3-4 non-negotiable requirements on this position? Bachelor' s degree, marketing experience, Salesforce Marketing Cloud, communications experience What are the nice-to-have skills? Government sponsored healthcare environment experience   Salary Range is $75-96K DOE
Salesforce Marketing Cloud, Exact Target, Training, Email Marketing, Digital Marketing

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